A sign-up experience that makes users want to download.

This was the first project I worked on at Well — and it set the tone for how I'd approach the rest of my co-op. Product managers wanted a web-based sign-up flow to increase engagement and reach users who hadn't yet downloaded the app. What started as ‘turn these wireframes into hi-fi designs’ quickly became a multi-month project spanning illustration, responsive design, and some real lessons in designing within business constraints.

Product managers at Well wanted a web-based path to sign-up — a way to reach users who hadn't yet downloaded the app and convert them without requiring an install first.

The PMs came in with lo-fi wireframes and a defined flow. My job was to translate those into production-ready hi-fi designs and work directly with developers on what was technically feasible.

This was my first time designing for responsive breakpoints. Rather than just figuring it out as I went, I spent time doing extensive research on breakpoint systems and responsive design principles — then documented everything I learned in Confluence for the broader design team's library.

That documentation became a reference resource for the team. It was one of the first times I understood that the work you do to help yourself learn has value beyond you.

The brief asked for something that ‘embodies Well's mission.’ That's an open-ended prompt — which meant I had a real creative opportunity, and real pressure to get it right.

I spent a full month creating, testing, and iterating on the illustration before my team and I were satisfied. The final design tells the story of a user moving forward through their health journey — stepping through a series of panels, each representing a different dimension of wellbeing: sleep, nutrition, habits, rewards. The figure moves through them with momentum, forward-facing, progressing toward their goals.

Over two months I was in constant conversation with PMs, developers, and the design team about what we could actually build. The biggest tension point: how do users get from the web onboarding to the app?

The ideal solution would have been a mobile deep link — tap a button, open the app. But that technology hadn't been developed yet, and there were security constraints that ruled it out. I explored a few alternatives before landing on the QR code approach the PMs had proposed. It wasn't my first choice aesthetically, but it was the right call given the constraints — it kept users from getting stuck on web without requiring infrastructure we didn't have.

I delivered fully responsive designs across three breakpoints — desktop, tablet (iPad Pro 11”), and mobile (iPhone X) — along with the final illustration.